The solution to the chaos described in the previous article is not simply a “better app”—it’s a better system. Instead of treating each department as a separate island, we will design the flow of information across the entire company intentionally.This blueprint represents the “single source of truth” for LAIKA’s entire operation. It’s the master plan we will build throughout this case study, designed to eliminate data silos, automate manual work, and give every team the context they need to succeed.
The LAIKA Cross-Function Blueprint
At the heart of the solution is a system of interconnectedFunctions
, with a central Project
acting as the hub that ties everything together. Every piece of information, from the first sales call to the final invoice, is linked to a single, unified project record.

1. A Central Project Hub
The
Project
🧊 Object is the gravitational center of the entire system. The sales Opportunity
, client Contacts
, Design Concepts
, Site Reports
, and Invoices
are all connected to this central hub, providing a true 360-degree view of any client engagement.2. Dedicated Functions for Each Team
Each department gets a dedicated
📋 Function
tailored to their specific needs. The Sales team gets a CRM Function
with a sales pipeline, while the Design team gets a Function
with workflows for creative approvals, ensuring every team works in a way that makes sense for them.3. Seamless Automated Handoffs
This is where the magic happens. When a key stage is completed in one
Function
(like a deal being marked WON
in the CRM), Universal Automation
instantly triggers the next stage in another Function
(like creating the Project
for the delivery team). This eliminates manual handoffs and “dead time” between departments.Functions
, we must first configure the system’s governance layer.